lab diamond vs moissanite
traditional standards meet revolutionary options. your signature stone deserves deliberate selection. no compromises. ethical alternatives leave a lighter footprint on the planet while making a lasting impression on those who truly matter.
stone comparison
for those who recognise that your stone choice says more about you than just your budget
MOISSANITE
demand more sparkle than diamonds. ethical creation without the guilt. superior fire, better value. the smart choice for the confident or curious.
LAB DIAMOND
identical to mined diamonds but with a cleaner conscience. unmatched durability meets beautiful clear ethical certainty. all the tradition, modern innovation.
the four c's
cut
how light moves through your stone. the most important factor for brilliance and sparkle. quality cut means maximum fire.
moissanite
more rainbow fire than diamonds. exceptional light play that creates dramatic sparkle. brilliant even in low light.
lab diamond
precision cut for optimal light performance. identical brilliance to mined diamonds. classic sparkle, modern values.
colour
colourless stones are most valuable. graded from D (colourless) to Z (light yellow). clarity and cut often matter more than slight colour differences.
moissanite
available in DEF colour grades. slight blue or yellow tints possible in certain lighting. brilliance typically masks subtle colour variations.
lab diamond
identical colour range to mined diamonds. all colour grades available from D to Z. precise colour matching for perfect settings.
clarity
measures internal flaws (inclusions) and surface imperfections. most inclusions invisible to naked eye. affects transparency and brilliance.
moissanite
typically eye-clean. fewer inclusions than most natural diamonds. VS or better clarity standard without premium pricing.
lab diamond
complete clarity range from flawless to included. identical grading to mined diamonds. choose exactly what matters to you.
carat
weight measurement, not size. one carat equals 0.2 grams. stone cut and shape affect visual size more than just weight.
moissanite
appears 15% larger than same-weight diamond. more impressive size for your money. significant visual impact without premium price.
lab diamond
identical weight and appearance to mined diamonds. standard carat system. authentic measurement with ethical sourcing.
consumer insights
for those who want practical information before making decisions. real-world facts about performance, value and acceptance.
moissanite
80–90% cost savings compared to equivalent diamonds. redirect your investment to other life priorities without sacrificing brilliance.
proven 9.25 hardness makes it durable for everyday wear. real-world performance confirmed by long-term wearers.
ethically created in laboratories with minimal environmental impact. guilt-free luxury that aligns with modern values.
superior light dispersion creates more fire and sparkle than diamonds. distinctively brilliant for those who want to stand out.
lab diamond
identical certification standards to mined diamonds. same grading reports from GIA and other respected institutions.
40–50% cost savings while maintaining genuine diamond composition. same material, smarter price.
chemically and physically identical to mined diamonds. real diamonds created through advanced technology.
rapidly growing mainstream acceptance. increasingly chosen by celebrities and recognised by traditional jewellers.
select your stone
which stone matches your style? tap to select and see what others have chosen.
moissanite
exceptional brilliance with superior fire
lab diamond
ethical diamonds with classic properties
need guidance?
informed decisions begin with expert guidance. we transform gemological complexity into clear choices. your perfect stone is waiting to be discovered.