Privacy policy
Last updated: October 7, 2026
LILY DIA PTY LTD, ABN 72 676 064 181, trading as LILY DIA, collects, uses and discloses personal information when you visit our website, shop with us or contact our team. In this policy, we, us and our refer to that company.
1. Information we collect
We collect information you provide when you enquire, request a consultation, save a design, subscribe, place an order or ask for support. We also collect information automatically when you interact with our website, communications and advertising, and may receive information from payment, delivery and other service providers.
- Contact and transaction information: Your name, email, phone number, billing and delivery details, payment status and order records. Payment providers handle your full payment card details.
- Enquiries and preferences: Jewellery specifications, ring size, designs, photographs or other materials you provide, consultation and support communications, and marketing preferences.
- Technical information: IP address, browser type, device identifiers, operating system, approximate location, referral and campaign information, and cookie or similar identifiers.
- Usage and interaction information: Pages and products viewed, links clicked, shopping activity and other interactions with our website, communications and advertisements. Where possible, this may be linked to your enquiry or order to understand the customer experience.
2. How we use your information
We use personal information to operate our jewellery business, including to:
- Respond to enquiries, arrange consultations, design jewellery and fulfil orders.
- Process payments and deliveries, communicate about your order, and manage repairs, returns and warranty claims.
- Send marketing communications in accordance with applicable consent requirements.
- Improve and personalize your shopping experience.
- Understand website interactions, measure advertising and improve our services.
- Detect, prevent, and address technical issues, fraud, or unauthorized transactions.
- Comply with legal obligations and enforce our policies.
3. Information sharing
We do not sell customer information for money. We may disclose personal information to the following recipients for the purposes described in this policy:
- Providers who support our store, payments, design and production, delivery, hosting, communications, customer support, analytics and other business systems.
- Advertising and marketing partners to measure campaigns, recognise audiences and provide relevant advertising. This may include sharing online identifiers or contact information to match audiences and understand campaign performance.
- Professional advisers, regulators or other parties where required or authorised by law, or reasonably necessary to address fraud, a dispute or protect legal rights.
- Parties involved in a proposed or completed sale, merger or restructuring of our business, subject to appropriate confidentiality measures, or other recipients you authorise.
4. Cookie policy
We and our service providers use cookies, pixels and similar technologies to operate the website and understand how people interact with it. These technologies help us:
- Remember your preferences, country selection and shopping activity.
- Understand and analyze website usage and performance.
- Personalise the shopping experience, measure advertising and show relevant ads on our website and other services.
- Ensure secure and efficient checkout processes.
You can use browser, device and advertising-provider settings to manage cookies and personalised advertising. Some technologies or server-side processing may not be affected by browser cookie settings, and disabling cookies may affect store functionality. Contact us if you have questions about the privacy choices available to you. These settings and this policy do not replace any consent required by applicable law.
5. Data security
We take reasonable measures to protect personal information from misuse, loss and unauthorised access, modification or disclosure. The measures used depend on the information, the systems involved and the risks. No internet transmission or storage system can be guaranteed completely secure.
6. Your privacy rights
You can contact us to request access to or correction of personal information we hold about you. Depending on the law that applies, you may also be able to:
- Request deletion, subject to information we need to retain for lawful purposes.
- Object to or restrict particular processing, or withdraw consent where we rely on it.
- Request a portable copy of your information.
We may need to verify your identity before responding. Some requests may be limited by law or the rights of others; we will explain any refusal and the available complaint options. You can unsubscribe from marketing through the link in a message or by contacting us. We may still send communications needed for your enquiry, order, warranty or another service you requested.
7. Children's privacy
Our website is intended for people shopping for jewellery and is not directed to children under 13. We do not knowingly collect personal information from children under 13. Please contact us if you believe a child has provided information so we can investigate and take appropriate action.
8. International data transfers
Our providers may store or process personal information outside Australia. Likely locations include the United States and Singapore, and the country where delivery or another service is requested. Providers may also operate in other countries; contact us for further information about relevant locations. We take the steps required by applicable privacy law when disclosing information overseas, including considering how the recipient will handle and protect it.
9. Data retention and updates
We retain information for as long as reasonably needed for the purposes in this policy, including fulfilling orders, providing warranty and aftercare services, keeping required business records, resolving disputes and protecting legal rights. Retention depends on the type of record and applicable obligations. Where required, we take reasonable steps to destroy or de-identify information that is no longer needed. Backup records may remain until replaced or removed through the relevant backup process.
We may update this policy when our practices or legal requirements change. We will publish the revised policy with a new date and provide any further notice required by law.
10. Privacy complaints
If you are concerned about how we handle personal information, email us with the details so we can investigate. We aim to respond within 30 days. If we need more time, we will explain why and keep you informed. If you are not satisfied, you may contact the Office of the Australian Information Commissioner where it has jurisdiction, or the relevant privacy regulator for your location.
Contact us
For privacy questions, requests or complaints, contact LILY DIA PTY LTD at accounts@lilydiajewellery.com
