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What is 18k gold?

Jared James, co-founder of LILY DIA

By Jared James · Last updated 21 May 2026

Definition

18k gold is 75% pure gold blended with 25% other metals, which makes it the richest, most golden colour you can get while still being practical to wear. That high gold content gives it a deep warmth lower karats cannot quite match, and it is gentle on sensitive skin because there is less alloy in the mix. The trade-off is that it is softer, so it scratches and scuffs a little more easily, and it costs more than 14k or 9ct gold.

Frequently asked questions

Is 18k gold worth it?
If colour and a luxurious feel matter to you, yes; 18k has a noticeably deeper, warmer tone and a higher gold value. It is softer than 14k, so it suits pieces that will not take constant heavy knocks.
Does 18k gold scratch easily?
It does scratch more readily than 14k or 9ct because pure gold is soft and 18k has a lot of it. Most marks are light surface scratches a jeweller can polish out, and many people grow to like the soft patina.
Is 18k gold hypoallergenic?
It is a good choice for sensitive skin since it is mostly pure gold with only a small amount of alloy. Reactions are uncommon, though they can still happen if the alloy contains nickel.

Designing a ring

Talk through 18k gold with us

Tell us what you have in mind, even if it is only a budget and a piece of jewellery type, and we will help you weigh up the options. We reply to every enquiry, usually within one business day.

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